Fix conversion. Equip champions. Close revenue.

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Meet Mark

The real problem isn’t pipeline. It’s conversion.

Most founders don’t need more leads.
They need stalled deals to move.
They need champions who can sell internally.
They need pricing, proposals, and narratives a CFO will approve.
They need a GTM system with actual teeth.

Founders end up carrying CEO and CRO responsibility at the same time.
That’s where revenue breaks. And that’s where I work.

WHAT I DO

For Founders - Better revenue decisions. Clear sequencing. A commercial operating rhythm that closes deals.

  • Prioritization and decision support

  • Commercial sequencing and GTM clarity

  • Founder accountability on revenue

  • Investor-safe executive narratives

For Sales Teams - Deal coaching, internal selling, and conversion discipline.

  • Live deal coaching

  • Champion enablement

  • MAPs, pricing strategy, and forwardable business cases

  • Forecast cadence and pipeline inspection

For the Business - A GTM engine that scales without chaos.

  • Messaging spine and sales system design

  • Consistent deal quality

  • Faster cycles

  • Predictable, defensible revenue motion

WHAT MAKES THIS DIFFERENT

Most coaches focus on mindset.
Most fractional CROs focus on headcount.
Most consultants focus on slides.

I work inside your actual revenue engine.

I help you:
• Fix conversion where it breaks
• Equip champions to sell internally
• Build CFO-ready business cases
• Close enterprise deals with fewer touches
• Strengthen GTM discipline across founders and reps

This is hands-on commercial operating work, not coaching theory.

OUTCOMES

Recent outcomes (anonymized):
• Reactivated multiple stalled six-figure SaaS deals
• Helped founders unlock revenue approvals by reframing internal narratives
• Improved deal velocity 4x for lean teams
• Installed a GTM rhythm that stabilized forecast accuracy
• Drove investor confidence by showing repeatable commercial execution

If your deals aren’t moving, your conversions will be.

HOW IT WORKS

1. Commercial Diagnostic
We identify where deals slow, why approvals stall, and what decisions are bottlenecked.
You get a clear roadmap within days, not weeks.

2. Founder + Reps Operating Rhythm
Weekly work with you and your reps to drive deals forward, tighten messaging, and strengthen internal selling.

3. Revenue Momentum
You see stalled deals move, champions strengthen, and GTM tighten.
Approvals get easier. Decisions get faster. Revenue becomes predictable.

This is operating work, not advisory work.

WHO I WORK WITH

Founder-led B2B SaaS, AI, data, and enterprise tech companies where:

  • Every deal matters

  • Deals stall before approvals

  • Champions believe but can’t sell internally

  • GTM feels inconsistent or founder-dependent

  • The business needs revenue momentum in 30–90 days

Client Testimonials

Kudos for Mark

  • Cindy Warner, CEO of 306ofme

    Mark and I had the pleasure to create the Salesforce.com Integration partner ecosystem together. Mark was highly instrumental in developing the plan and executing the initial roll out. He is a trusted business developer who accomplished great strides in a very short timeframe amidst great chaos and growth!

  • Philippe Vincent, CEO of Pliant

    Mark is not only a highly experienced and talented seller at heart, but also a wonderful coach for selling talent and a very successful deal maker. I recommend him enthusiastically to anyone seeking counsel on deal making, sales strategy or talent development.

  • Simon Peel, GTM Growth Advisor at Marlin Equity Partners

    Mark is the consummate sales professional. He knows how the sales game is played from every angle and uses that experience to find and close deals that others just wouldn't be able to bring to fruition.

  • Chip Davis, VP Sales at Secureworks

    Mark is truly one of the finest salespeople I’ve ever worked with.

  • Chuck Hegarty, Successful Sales Leader

    Mark is one of the most creative Sellers and Leaders I have had the pleasure of working with. He has a unique ability to deliver high value to his team and customers.

  • Dan Horwich, CEO of CAMP IT

    Mark is a true talent! I run across a lot of sales professionals and Mark is one of the best. He understands how to sell consultatively by finding the ‘win’ in it for the customers. He always looks for how everyone can benefit from relationships.

  • Bob Gentile, CIO, Executive Leader

    Mark is a polished customer advocate. He treats his customers with great attention, focuses on how he can add value, and is always available to assist. Mark’s success is a balance of driving business results with a clear sense of customer advocacy.

  • Bob Kalka, Global Leader, IBM Security

    Mark is a world-class sales leader. In my years of working with him, his passion, focus and discipline were always apparent, and he was clearly able to motivate teams to over-achievement.

  • Neel Kamal, GM RevBI, Boostup.ai

    I am a fan of Mark Phinick. De-complexifying, storytelling, humility, and servant leadership are some of the qualities that make him an amazing sales leader and an even better human being. He will be part of my ‘World 11 Team’ every time.

  • Jason Bonds, Successful Sales Leader

    Mark’s sales acumen is second to none. His vast and varied experiences make him the resource you want interacting with your sales teams to ensure success.