Your Enterprise SaaS Deals Aren’t Progressing

Let’s Make It Rain Increased Conversions, Deal Value and Recurring Revenue

Deal Coaching As A Service

Pay For Impact, Not Time

Free Up Sales Leaders To Focus On Strategy and Operations

Proven Methodology

Mark's proprietary Deal Coaching methodology works.

By empowering SaaS sellers and their sponsors to have business conversations that matter, Mark translates technology into the language of the C-Suite, with irresistible, outcome-based proposals that accelerate executive support.

“Live” Deal Coaching

From initial conversation through deal closure, sellers will be coached on:

  • Having Conversations That Matter, using the language of their C-Suite.  What are the CEO and board talking about?  How will your solution help your champion improve the business?

  • Establishing Mutually Agreed Plans: Collaborate closely with sponsors to build and execute plans that align with their strategic objectives, ensuring mutual success, with actions, owners and dates.

  • Translating Your Solution into Business Value: Elevate your conversations from technology to business value, making your solution indispensable and accelerating executive support over competing priorities.

  • Creating Irresistible Proposals: Craft ‘land and expand’ proposals that not only address their immediate needs but also articulate the long-term value. Emphasize monetized business outcomes including their KPIs, ROI and payback period.

  • Deal Negotiations: Negotiating the right deal, the right way.

  • Anticipating and Adapting: Stay ahead by identifying potential blind spots and developing contingency plans.

Sample Client Results

Refined early stage cybersecurity startup's GTM strategy to foster acquisition.

Introduced value-based proposal template at professional services firm, to increase average deal value by >25%.

Developed multimillion dollar proposal for strategic AI win at a national hospital system.

Implemented Mutual Action Plan at threat intelligence firm to accelerate deal approvals by months.

Created proposal, account plan and negotiation strategy to win strategic, competitive deal at global SaaS provider.

Client Testimonials

Meet Mark

Click here to learn more.

Complex Enterprise deals aren’t progressing, denying clients increased efficiencies and vendors the revenue needed for growth.

For Series A/B SaaS startups struggling with deal progression at large enterprises, Mark coaches sellers 1:1 on individual opportunities, freeing sales leaders to focus on broader strategy and operations. Where clients lack sales execs, Mark also serves as Fractional Sales Leader.

Mark helps his clients accelerate growth and liquidity, enhancing deal management, value optimization, discount mitigation, executive storytelling, and crafting outcome-based proposals. He transforms the sales narrative, helping sellers translate technology into the language of the C-Suite.

Throughout his career, Mark has consistently exceeded sales goals, contributing to ten successful startup exits. At HCL and IBM, Mark led global cybersecurity sales teams, delivering double-digit growth year-over-year.

Kudos for Mark

  • Cindy Warner, CEO of 306ofme

    Mark and I had the pleasure to create the Salesforce.com Integration partner ecosystem together. Mark was highly instrumental in developing the plan and executing the initial roll out. He is a trusted business developer who accomplished great strides in a very short timeframe amidst great chaos and growth!

  • Philippe Vincent, CEO of Pliant

    Mark is not only a highly experienced and talented seller at heart, but also a wonderful coach for selling talent and a very successful deal maker. I recommend him enthusiastically to anyone seeking counsel on deal making, sales strategy or talent development.

  • Simon Peel, GTM Growth Advisor at Marlin Equity Partners

    Mark is the consummate sales professional. He knows how the sales game is played from every angle and uses that experience to find and close deals that others just wouldn't be able to bring to fruition.

  • Chip Davis, VP Sales at Secureworks

    Mark is truly one of the finest salespeople I’ve ever worked with.

  • Chuck Hegarty, Successful Sales Leader

    Mark is one of the most creative Sellers and Leaders I have had the pleasure of working with. He has a unique ability to deliver high value to his team and customers.

  • Dan Horwich, CEO of CAMP IT

    Mark is a true talent! I run across a lot of sales professionals and Mark is one of the best. He understands how to sell consultatively by finding the ‘win’ in it for the customers. He always looks for how everyone can benefit from relationships.

  • Bob Gentile, CIO, Executive Leader

    Mark is a polished customer advocate. He treats his customers with great attention, focuses on how he can add value, and is always available to assist. Mark’s success is a balance of driving business results with a clear sense of customer advocacy.

  • Bob Kalka, Global Leader, IBM Security

    Mark is a world-class sales leader. In my years of working with him, his passion, focus and discipline were always apparent, and he was clearly able to motivate teams to over-achievement.

  • Neel Kamal, GM RevBI, Boostup.ai

    I am a fan of Mark Phinick. De-complexifying, storytelling, humility, and servant leadership are some of the qualities that make him an amazing sales leader and an even better human being. He will be part of my ‘World 11 Team’ every time.

  • Jason Bonds, Successful Sales Leader

    Mark’s sales acumen is second to none. His vast and varied experiences make him the resource you want interacting with your sales teams to ensure success.